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Sunday, August 1, 2010

EM for beauty, believe it?

By: HIM Sokunthea
Economics Today Magazine

EM is known as natural fertilizers in Agriculture, yet now, it is used for beauty. Do you believe it can cure acne or other facial problem?

Waiting her turn to go inside, Theara is sitting silently on sofa. By looking on her appearance, she has fair skin with an attractive figure but if we look at her face, we will be scared by it. There are a lot of acnes exist on her face. The red dots make her face look a bit red comparing to other parts of her body. “I come here to cure my terrible face with EM”, she said.

What is being popular among young teenagers recently is the use of EM for beauty. Ms. Oeung Sovanly, a manager at the Association of Health and Training for Cambodia Women and the expert in EM beauty, said EM has become well-known among people for around one year; it is popular because EM is harmless for the customers. It doesn’t contain chemical substance which will cause bad affect in the future. She receives at least 20 customers per day and the most common customers are young adults, she added.

Having been to a few clinical beauty shops, Sokunthea, an Quality Assurance at AMER company, couldn’t resolve her face problems. The acne still appeared on her face though she took around 15 tablets per day. Without any good result, she decided to use EM for her last choice. “It takes around one month to throw away my acne”, she added. Having similar case, Theara said that she had been using a lot of lotion and tablets for her face, but it didn’t help. With no choice to make her face better, she decided to use EM for her face’s treatment.

There are not much people knowing about natural EM in beauty. Miss Nita, a Pharmacy’s student, said she had never known about it, yet she added that if it used as natural products for treatment, she believed that it would be good for long term affect. “I don’t know what EM is but I think it is a good idea to use natural products to cure acne”, said Miss Chanda, a high school student at CheaSim Samaki. She continues that she usually used banana, pineapple and tomato to apply her face every weekend and it produced good result for her face.

The expert confirms that using EM requires patient from the customers because it consumes more time. The customers need to come to the expert to examine their face first and then they will be told which products are fit with them and then they can use products at home. However if the customers buy the fruit at store which uses chemical substance, it is not so affective. The fruit should be the products that use EM fertilizer, she re-confirms.

Through her experience, Ms Sokunthea, said that using the EM products is better because it contains no chemical substance and it is more effective. “We can buy different types of fruit to mix it together and apply it on our face, but it takes time and the result is not so good”, she continues.

However, there is no scientific proof showing the effective of using EM in beauty. According to the expert said through her first-hand experience to test EM for her acne treatment, the result was positive. And then she decided to use EM for beauty treatment for the public, the result has shown effective.” All of my customers can resolve their face problem by using EM”, she confirm.

Even though there is no concrete proof showing the effective of using EM in beauty, it is considered as positive through the expert and other customers’ experience. So now, It is the time for the audiences or readers to decide if you believe EM treatment in beauty or not. Try it or not is your choice.

Effective Microorganisms is the full words of EM. It is a kind of bacteria that give advantage to the body of human being, animals and plants. It can be used in many kind of sector, including agriculture, construction, house and health. It increases the plants’ growing by destroying small insects and other disease, makes the concrete building strong, gets ride of the bad smell in the kitchen and in toilet and many other things. EM is not formally used in Cambodia but it is worldwide recognition in many countries around the globe.

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